
Marks, Pentagram’s latest book, collects 400 symbols designed by their partners between 1962 and the present day. The limited edition of 1000 copies has been published by Laurence King Publishing and is identical to the book produced by Pentagram for its friends and clients, sans tote bag but with the addition of a fetching white belly band. The book is printed on French-folded bible paper, bound in a red, cloth-covered softback cover and includes five ribbons for bookmarking.

The site was created by Work Club and Pirata. According to Work-Club’s Andy Sandoz, the idea is that the site is “designed as if a computer compiled it, with the pit lane race screens in mind. You see what they see.”
I used the site during practice for the Bahrain Grand Prix, the first race in the new F1 season, live data was streamed to the site providing the running dialogue between drivers Lewis Hamilton and Jenson Button, and the team.
Great work from the creative agency and digital producers! I suggest you check it out for yourself if you have any interest in F1.
You can read more about the project here…

I recommend you take a look at the portfolio of art director Bob Sanderson, a former Central Saint Martins Graduate and Designers Republic Art Director.
The studio’s work is informed by clear ideas realised through a process of exploration and experimentation, creating individual results for each client, local and international.

I watched BEAUTIFUL LOSERS a couple of weeks back and have been meaning to post here ever since — Hats off to all involved.
The film celebrates the spirit behind one of the most influential cultural moments of a generation… More…

Frank Chimero posted a nice insight into the strategy behind the Thinking for a Living redesign. I particularly like the implementation of rich keyboard support, you pretty much only need to use the right arrow key… One button. One physical spot for it. Not having to think about where to click or where to go to achieve what you wish drastically reduces complexity and allows for a greater sense of flow.
Read more here…

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I was commissioned by Make Ink as consultant to strategically develop their most recent concept for Adidas – Project Origins.
Make Ink develop three dimensional concepts which allow brands or products to come to life. Rather than just using flat traditional routes, they use artistic installations to feed online chatter, resulting in an increase in audience awareness.
The campaign highlights the heritage and history of ‘the brand with three stripes’. More…

I’ve been meaning to post this for a while, some clever thinking from Poke…
BakerTweet is a way for busy bakers to tell the world that something hot and fresh has just come out of the oven. It’s as simple as turning the dial and hitting the button. All of the baker’s followers get a Twitter alert to tell them that it’s bun-time. Or bread time. Or whatever.
The first BakerTweet device has been installed at the Albion Cafe on Boundary Street in Shoreditch, London. To find out what’s cooking follow @albionsoven on Twitter.
BakerTweet allows businesses to use Twitter to communicate in real-time about offers, pricing and stock from a device that can withstand kitchen peril and is much simpler to operate than a laptop or a mobile.
I’m sure this idea could be applied to other workplaces too.
For more information see D&AD’s ‘Behind the Idea‘ article.

Some great work from Wieden + Kennedy Portland! ‘Human Chain’ celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances.
From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone. It’s a language of beauty, drama, tragedy and triumph.
The ad features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong alongside other athletes as they all connect in one continuous chain of motion.
Watch here…

Great work from STUDIO AKA for The BBC Winter Olympics 2010…
BAFTA winning Director MARC CRASTE worked with desiger JON KLASSEN in creating the look for the spot, setting the film around a legendary quest, ‘whereby an Inuit hero has to retrieve a spiritual stone that has been taken by a giant Bear from a mystical totem. In the process of his mission our hero draws on his skills in a series of challenging & physically brutal Olympic style sports to recover the precious ice locked stone, thus restoring light and peace to his dark and troubled world’.
Watch the ad here…